Systems for owner-led firms of 5 to 50

Every serious inquiry, answered in your voice within minutes. Day or night.

We build the systems that answer, route and follow up, so the next client never waits until morning. Every system we build has a human approval step, on purpose.

Book a 30-minute call Send an inquiry

Free demo: send an inquiry the way a client would, and see what Night Shift would have sent back.

Night Shift · one inbox

New inquiry · website form9:47 PM

"We're looking at your studio for a 60-person launch dinner in March. Are you available, and what would it run?"

Drafted in your voice · 2 min

Draft reply9:49 PM

"Thanks for reaching out - March is open on several dates. Before I quote, two quick questions: seated or standing, and do you need the full floor?"

✓ Approve & send Edit Prices and promises always wait for you.

For your business

Work with us

Three ways to start, each with its price on the page: Night Shift, Flagship and the Six-Flow Audit.

Free demo, on your own material

See it work

Send an inquiry to hello@rraw.nyc the way a client would. We'll show you what Night Shift would have sent back, on your own material.

The free demo

Don't take our word for it. Test us like a client would.

  1. 01Email hello@rraw.nyc the way one of your own clients would write to you.
  2. 02We show you what Night Shift would have sent back, built on your own material.
  3. 03No call, no cost, no commitment. If it sounds like a robot, you'll know in one reply.
Send a test inquiry

01

We automate the work. Your people keep the decisions.

Every system we build has a human approval step written into it, on purpose: the system does the work and flags what needs judgment, and someone on your team decides.

And we stay on the hook. The person who built it is the person who keeps it running, month after month. Our incentive is your long-term result, not a report.

Who this is for

Firms whose next client arrives as an inquiry, and where one good client is worth more than a year of our fees. Owner-led, 5 to 50 people, with no one whose whole job is operations.

  • Boutique hotels and event venues
  • Architecture and design studios
  • Luxury real estate
  • Premium wellness and aesthetics
  • Design-led brands
  • Creative and experiential agencies
  • Live-event producers
  • Private aviation and yachting

02

Eight disciplines. Each one run as a system.

  1. /01

    Search visibility

    SEO, GEO, AEO. Schema and answer-engine monitoring run as a system, not a retainer of manual edits.

  2. /02

    Content and creative

    A voice model plus a production pipeline, so output is repeatable and still sounds like you.

  3. /03

    Paid acquisition

    Campaigns wired into the inquiry pipeline, so spend is measured to booked calls, not clicks.

  4. /04

    Websites and digital presence

    Inquiry-first pages, fast on every device. This is Flagship.

  5. /05

    AI-enhanced workflows

    Intake, triage, handoffs, reporting, admin. This is Night Shift and the build catalog.

  6. /06

    Strategy and analytics

    The Six-Flow Audit, and instrumentation that produces one "what's waiting on you" view.

  7. /07

    Brand ecosystems

    One voice across the site, the inbox, ads and social, driven by the same voice model that writes the replies.

  8. /08

    Your stack, connected

    The tools you already pay for, joined up. Every build ships with its written procedure.

03

Three ways to start. Prices on the page.

The inquiry system

Night Shift

Every serious inquiry gets a considered reply in your voice within minutes, day or night. You approve anything that quotes a price or makes a promise.

  • Your inquiry page, rebuilt fast and on brand.
  • One inbox for your site form, your email and one messaging channel.
  • An instant acknowledgement with next steps and a booking link.
  • Replies drafted in your voice, waiting for one tap of approval.
  • Qualifying questions, so the right person gets the right inquiry.
  • Follow-up until they answer or say no.
  • Every inquiry in one pipeline, with a view of what's waiting on you.
  • A monthly report: inquiries, reply time, consultations booked, clients won.
  • A written procedure, so it outlives the tools it runs on.

Live two weeks after we have your material.

$2,500 to start, then $1,500 a month

Twelve-month minimum, setup included.

Founding clients: our first three pay no start fee, in exchange for a written case study and one referral.

Book a 30-minute call

Is your site the problem?

Flagship

A site finished to your brand, on infrastructure we run for you. It includes copy, art direction for your photos, fast pages on every device, inquiry and booking forms, analytics, hosting, security and ongoing care, plus a monthly report.

Live in about four weeks.

$2,500 to start, then $750 a month

Twelve-month minimum. Add Night Shift later, and your start fee carries over: your monthly total becomes $1,500, with the site included.

Book a 30-minute call

Want the whole operation mapped?

The Six-Flow Audit

We watch how work actually moves through your business, across six flows: intake, triage and routing, handoffs, client reporting, recurring admin, and your tools. The unit of measure is your hours: where they go now, and which builds give them back.

  • A current-state map.
  • Findings tied to real instances.
  • A ranked build roadmap.
  • A sixty-minute readout that ends on the one build to do first, or on why not yet.

About four hours of your time. Screen-share and exports, no logins. One quick win is built and running by the readout.

Two weeks, $2,500

Credited in full toward a build signed within 30 days.

Book a 30-minute call

04

Audit, build, run, report.

  1. Phase 01

    Audit

    Two weeks watching how work actually moves. You leave with a map, a ranked roadmap and one quick win already running.

  2. Phase 02

    Build

    Fixed-scope builds from your roadmap, quoted with no further discovery. Every build ships with its written procedure.

  3. Phase 03

    Run

    Monitoring on everything we built, fixes inside the month, and one improvement a month from your roadmap. The builder stays on the hook.

  4. Phase 04

    Report

    One monthly report in plain numbers: inquiries, reply time, consultations booked, clients won. It closes the loop and sets the next build.

05

Straight answers.

What does it cost, and is there lock-in?

The prices are on this page. Night Shift is $2,500 to start and $1,500 a month; Flagship is $2,500 to start and $750 a month. Both carry a twelve-month minimum. That's what lets us build the whole system for $2,500 up front instead of quoting the full build. The Six-Flow Audit is a one-off $2,500, credited in full toward a build signed within 30 days.

Who actually does the work?

The person who builds your system is the person who keeps it running, month after month. Our incentive is your long-term result, not a report.

Will the AI sound like a robot?

Replies are drafted in your voice and wait for one tap of approval, and you approve anything that quotes a price or makes a promise. You don't have to take that on faith: send an inquiry to hello@rraw.nyc the way a client would, and we'll show you what Night Shift would have sent back.

Do I have to change tools?

No. We connect the tools you already pay for and add one "what's waiting on you" view on top. Every build ships with its written procedure, so it outlives the tools it runs on.

How fast is it live?

Night Shift is live two weeks after we have your material. Flagship takes about four weeks. The audit runs two weeks, with one quick win built and running by the readout.

06

Send an inquiry the way a client would.

We'll show you what Night Shift would have sent back. Or skip ahead and book a 30-minute call.

Book a 30-minute call hello@rraw.nyc

Opens your mail app, addressed to hello@rraw.nyc.